Retail (LED) Revolution!

C.Wonder_Storefront

I always tell my retail clients that color is free and it is one of the most important identifiers for a brand. Until now however color was static, retailers would print a poster, or hang a sign and that color became permanent.  Now however with the advent of LED lighting the concept of color is changing.  

In the C.Wonder storefront above the entry surround utilizes backlit acrylic panels with a filigree pattern that is silhouetted against the ever-changing spectrum of color.  This concept works for C.Wonder that fashions itself as a lifestyle purveyor of fashion with an eclectic interior design, and uses strong green and purple colors in the store as accents.C.Wonder_sm

But, back to the color is free thought, it’s the medium of how the color is conveyed that costs money, whether a poster, sign or LCD screen. So how one uses these elements, and leverages their inherent branding capabilities will determine its success. LED’s are certainly more expensive than conventional lighting, but they are energy-efficient, small and therefore extremely flexible leading to a plethora fun and dynamic retail applications.  In today’s Wall Street Journal, and article on How LEDs are Changing Design highlights some amazing applications from lighting to sculpture.    

Bottom Line: Owners and facility operators like LED lighting for its energy savings and low maintenance. Designers are learning how to exploit the medium for full effect so we can look forward to more polychromatic displays of full spectrum and ever-changing color to be coming to a store near you soon.

About these ads
,

About designthebottomline

Mark Cahill is a Philadelphia architect specializing in branding retail environments that enhance the consumer experience.

View all posts by designthebottomline

Subscribe

Subscribe to our RSS feed and social profiles to receive updates.

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 92 other followers

%d bloggers like this: