Audi started as early adopter of LED lighting and has evolved a merely technological innovation into a beautiful and slightly whimsical design aesthetic. The curving and sinuous line LED’s create a strong brand signature for its entire automobile lineup. In fact the head-lights are becoming such a strong brand identifier that the signature lights may actually be giving the four iconic interlocking rings a run for their money!
In its 2009 “Have the best lights in your neighborhood” Christmas commercial spot Audi really hits a home run with a commercial that highlights the cars technology and exploits the strong design aesthetic embodied in its curving and subtly anthropomorphic headlights in a fun and whimsical commercial that leaves the viewer smiling. Well done Audi.
Design & the Bottom Line 