Color can be many things: empowering, soothing, and attention grabbing but color also has the power to move the eye and even guide people throughout a space. Tumi, in this mall store has used a brilliant red sign-band to catch the shopper’s attention and entice them into the store. Inside, the neutral color palette highlights the brands selection of ultra modern briefcases, suitcases and travel accessories but the real power is the color at the cash wrap. The bold red vertical band at the back of the store draws the customer’s attention deep into the store, and encourages them to circulate throughout the store. Well done Tumi your store is as well designed as your gear!