Hotels have been on a tear lately, but not just your standard Courtyard but rather a recent addition to the hotel landscape called boutique hotels. These newly minted brands have been outpacing their staid piers with expansion rates of 14.5% and 10.2% in the last two years and profit margins well above the traditional competition.
These ‘Lifestyle’ offerings from Indigo to W cater to the young, urban and international traveler who value trendiness over tradition and style over sameness, and are willing to pay a premium for the experience. The new branded hotels create a modern sensory experience with engaging interiors that are unique as the cities of which they are part. Design does matter! Read more about branded hotels in the Wall Street Journal.
Design & the Bottom Line 