On this Thanksgiving weekend Comcast unveiled its fourth annual holiday video show at its corporate headquarters in Philadelphia. The fifteen minute show combines high definition video of holiday favorites including the Nutcracker performed by the Pennsylvania Ballet, 3D animation of the twelve days Christmas and other winter favorites including ice skaters and children’s carolers.
The show takes place on Comcast’s Experience Video Wall a 2,100 square foot screen of light emitting diodes that measures 83 feet wide and towers 25 feet over the lobby. With over 10 million pixels the audience is dazzled with the screens brightness and clarity.
Comcast’s holiday video wall is a 21st century high-tech and modern piece that references Philadelphia’s most famous holiday light show produced yearly in the John Wanamaker department store since 1956. Just as children of the baby boom generation were thrilled with the Wanamaker light show, the current iPad generation gasps in amazement as Santa’s sleigh takes off from the woods and circles the moon. And they chuckle at the animation of the Maids A-Milking and Geese A-Laying.
For a video of the Comcast Holiday Spectacular link to the Philadelphia Inquirer. For a description of the technology behind the screen see a video of the Niles Creative Group on WHYY’s web site.
Bottom Line: Creating compelling experiences that celebrate the season, creates a new destination and a new holiday tradition is a win-win for the city, the children, and Comcast.