Design & the Bottom Line provides creative officers, brand managers and design enthusiasts tangible examples of exceptional design that increases a business’s bottom line.
The blog is created and edited by Mark Cahill, a Philadelphia and Indianapolis based architect specializing in branding retail environments that enhance the consumer experience. He has observed the design industry for over twenty years and likes to draw parallels between the disciplines of: architecture, branding, industrial design, graphic design, and their impact in creating successful products, brands and shopping environments.
The observations and opinions expressed in this blog are personal and do not represent the opinions or official positions of any trade organization, non-profit or employer with which the author is affiliated. Images on this web site are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
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